Long time, no post. The usual MO for me. Even though it has been a while, doesn’t mean I stopped working. I was doing a lot of leather work, making bowties, made my store a little better, and other things here and there. But alas it is time for some changes around here.
First and foremost, I will be going away to serve a mission for my church for two years. So that means all work and production will stop, which is kind of sad for me but exciting as well because I’ll finally be doing something I’ve been planning on for a few years now. But the ideas will not stop, I will have a notebook with me to draw out ideas and write down bits of inspiration I get and hold onto them for when I make my triumphant return. And in that return will be some rebranding. Yes, this thing that I tried probably this same time last year and come up with a new identity for my creative outlet.
For a while now I’ve really felt stuck with A&A. I love it, don’t get me wrong. It’s like your first love, it’s hard to let go of, no matter how much you try and change it, manipulate it, and make it work with the new person you are. I can’t use it to do what I want to do creatively, it just doesn’t fit. I love A&A and it’s a brand and an idea I’m not going to let go of, maybe something that resurrect in the future but for right now, it’s time to lay it to rest.
I’ve already started on my new branding idea and I’m LOVING it so far. So much inspiration, so many ideas. I’ve just been drawing a lot of different logo variants and I love the branding of it, it fits the style I want. I love A&A and the meaning and message behind the brand, I love what I created but what I’m in the process of building now is more personal to me. It’s something I really connect with, because we talk about it a lot within my church because of how our church was re-established. It’s something I connect with because I feel like I am one. I know, I know, I’m being vague but I don’t want to say what it’s called or the direction I’m heading, guess you’re gonna have to wait two long years (as will I) to see it come to fruition.
I know I keep saying this but I love what I created with Anthem & Anchor, but it always felt too clean, too polished. If I was to further the idea I think it would almost be better branded as a ‘high end’ kind of brand with the polished A&A logo and name. Which, maybe that’s something I’ll want to do but it’s not what I want now. And who knows, maybe this will all change in two years, but I have this idea for a brand so I’m just going to run with it. But I think that’s why I never liked what I created with A&A is because I was trying to fit a style to a name that didn’t fit; it’s putting squares into round holes – doesn’t work. I want to create a brand that’s a little rough around the edges, style wise, and something that will fit with handcrafted-ness. I want to handmade things, I want to make something that you wear on the road, you travel and explore in and not afraid to get it ruined. I want to make things that will hold up to the road and you can tell a story when you hold that wallet in your hand, or wear that handmade shirt. I want to put in the time into every stitch, being a counter for every moment that can be made in that one item.
I like looking good and want people to look good in what I create but I don’t want it to be ‘high end’ look good. I want it to be night on the town, traveling from city to city and discovering; finding what is within that person. I hate to be called a hipster but I guess that it comes down to, a dapper hipster, a dapster, if you will. One that wants to go and discovered the unknown, discover something about their own self and have a story to tell. It’s all the same of what I was trying to do with A&A, it’s the same idea, just spun a little bit different. Just a little bit rough and a little bit worn. This is going to be the biggest hint as to what the new brand is.
Who knows, maybe when I’m gone I’ll meet someone that will completely alter my path and lead me to a different career. Maybe I’ll never be able to fully develop a brand like I want and maybe this will never be more than an idea on some paper. Or maybe it can be something more. Maybe it won’t be my main focus but it will still very much be a creative outlet, I may not make it a full time thing but maybe I can still make it tangible and use some skills that I’ve taught myself and share the things I make with others. I don’t know what awaits me or what life holds for me but I think that’s the most exciting thing about it all. I think that goes back to the core of what I was saying, going on an adventure, venturing into the unknown and discovering, learning about myself.
I do hope that I can make this new brand I’m developing into something, that I can share it with people and give them some amazing handmade items and do things like the were in the days we never got to experience. That I can bring a little bit of that craftsmanship into these modern days and have some cool pieces of clothing and accessories that will stand out from the rest. As I sit here and type these out it makes me all the more excited for what I’m creating, the ideas I have and want to share because what I’m saying is justify what I’m creating and that makes me happy. And that’s what this life is all about, is finding happiness, happiness in what we love and enjoy and sharing that with others.